Case Studies
TikTok Aesthetics and "Brain Rot": Zero Information Friction ($If$) and the Crisis of Narrative Entropy ($S_n$)
The aesthetic produced in vertical short-form video formats (Shorts/Reels/TikTok), labeled as "Brain Rot" by Gen Z and Generation Alpha, should not be evaluated as literary or sociological decay; rather, it must be measured as an "induced flow optimization" within the framework of Narrative